What is a 'Personal Brand' and why is it so important?

Episode: 009

In a year in which so many peoples’ jobs and career trajectories have been adversely affected Sonal Bahl explains how to distinguish yourself in an increasingly crowded job marketplace and how to supercharge your career! Her career boosting strategies give people the competitive edge to land their dream job, get promoted and lead a richer, happier & more purposeful life.

In this lively conversation Sonal shares her practical advice and tips for how to build your reputation using social media, especially LinkedIn. She says that personal branding is “the art of effectively differentiating yourself”. She explains how to do this and why it leads to people being attracted to you rather than you trying to impress to get a new job or a pay raise.

Sonal is an experienced HR Director and Founder of SuperCharge, a career strategy and coaching firm with clients In North & South America, Europe, Middle East and Africa. She speaks English, Spanish, French, Hindi and basic Dutch.

In a career spanning nearly two decades in senior HR positions, Sonal has lived and worked in Chile, Belgium, France, India and Uruguay. Screening over 250,000 resumes and conducting over 5000 interviews in 3 continents – she has helped recruit, build and evolve highly talented teams for large companies like GE & PwC, midsize family owned firms and startups.

Sonal holds an MBA from INSEAD and also serves on the Belgium Steering Committee member of INSEAD Women in Business. Sonal is recognised as a “Sheroes Champion”, one of just 150 selected globally for this role. Sheroes is a women only platform to inspire future leaders, with over 15 million women as members.

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